Tips to Increase Your Organic Traffic With SEO

 

2 Tips to Increase Your Organic Traffic With SEO

When it comes to increasing organic traffic, rankings aren’t the only thing to consider.

Here are two tips you can use to increase your traffic levels — without necessarily changing your rankings.

1. Look for ways to increase your CTR

Generally speaking, the first few results on a page will earn the majority of the clicks.

But that’s not always the case. And if you can find ways to attract more clicks even when your pages rank lower than you’d like in search results, you can increase your traffic without outranking your competitors.

First, use Google Search Console to identify pages with particularly high CTRs.

Then, determine what you’re doing well with the title tags and meta descriptions for those pages — and adjust the rest of your pages accordingly.

2. Look for ways to earn Featured Snippets

In one Hubspot study, pages appearing in Featured Snippets saw double the CTR as pages appearing as regular results.

So if you’re able to earn a spot in Featured Snippets, you can increase your CTRs without necessarily climbing in the regular organic rankings.

And considering that 70% of snippets come from results that aren’t ranking in position one, this is a great way to get a boost in clicks — and potentially even more clicks than the top result.

Conclusion

Today, SEO is an essential part of any marketing strategy.

So, to answer the question of, “what is SEO in marketing?,” the simplest explanation is that it’s the best way to improve your online visibility and reach consumers as they’re actively searching for information.

It also presents a wealth of benefits that no other digital marketing tactic can offer.

For many marketers, the biggest draw is that it enables them to earn new customers without paying for ad space. For others, it’s that organic results earn even more clicks and attention than ads.

Beyond that, the right strategy can also help you improve your brand’s PR and move ahead of your competitors.

And considering all of these clear advantages, there’s no reason not to optimize your site.

If you’re ready to jump straight to the technical explanation, you can check out our resource on how to do SEO to rank and convert better.

But we recommend having a solid understanding of how search engines work before you make any changes. So if you want to start from the beginning, you can find all of the information you need to establish a strong base in our resource on how Google search works in 2018.

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How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for. 

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.